Learn my step-by-step framework for creating a beautiful Brand Voice Guide (for yourself or your clients).
Join The Posse Eye Brand Voice Challenge Now
Magnetize It
Don't Scream For Attention,
The average person is bombarded with over 10,000 marketing messages every single day–most of them reeking of overblown claims, AI fluff and desperate “buy my stuff” BS...
As the Internet gets louder, trying to outscream the competition with more and more soulless content is the fastest way to become invisible…
So how do you stand out online today?
Whether you’re just getting started or you’re a seasoned copywriter, marketer or business owner, these are the questions you should be obsessing over right now…
How can I create more conversions start more conversations?
How can I share more information insights?
How can I create more content faster connect with the right people deeper?
How can I help my customers numb out lean in?
Branding is not just a logo, pretty palette or a catchy tagline.
The most memorable brands don’t just sell you something…
They Make You Feel Something
Your customers buy emotionally and justify logically. Your brand story is the authenticity anchor that sets the tone for every single campaign you create in your business. When you learn how to show—not tell—with storytelling and make your audience feel seen, safe and understood, you’ll build an empire with your empathy.
They Say Something
When it comes to brand loyalty, 40% of consumers say memorable content, 33% say a distinct personality, and 32% say compelling storytelling are key factors they consider. When you get clear on who you are, why you’re here and who you serve, you’ll no longer struggle with what to say or how to show up—your messaging will become effortlessly magnetic.
They Stand for Something
Canva democratized creativity. Ben & Jerry’s became a force for change. LEGO sparked creativity for generations–but you don’t need a “big business” to create big waves. When you align your brand values, beliefs, and motivations with those of your dream customer, you’ll create unshakeable connection, trust and loyalty.
EVOKE YOUR
BRAND VOICE
Authentic
Join award-winning marketer and copywriter Alex Cattoni as she reveals her proven Posse Eye Framework for evoking your authentic brand voice–without feeling fluffy, fake, or forced.
Join award-winning marketer and copywriter Alex Cattoni as she reveals her proven Posse Eye Framework for evoking your authentic brand voice–without feeling fluffy, fake, or forced.
Look Through The Posse Eye
To Discover Your
In this short video training program, you’ll learn the 4 core storytelling and copywriting elements you need to create your stand-out strategy, connect with your customers and turn lurkers into loyal fans with magnetic messaging.
Brand Rally Cry
Alex will guide you step-by-step through her customizable process using real-life brands in a variety of niches–so you can create your own beautiful Brand Voice Guide (for yourself or your clients) in just a few hours.
Customer Profile
Rally Cry
Brand Promise
Mission
Phraseology + tone
Non-negotiables
Brand Archetype
Positioning Strategy
Brand Story
What You’ll Get
Inside The Posse Eye Brand Voice Challenge
The Mentor’s Mirror
Module 2
Mirror, mirror on the wall, who is the brand to rule them all? Now that you’ve identified who you are, it’s time to understand who you serve. On Day 2, you’ll define your brand personality and discover how to reflect your values in a way that deeply resonates with your audience. With the Mentor’s Mirror, you’ll learn how to create an emotional connection with your customers’ core values, drives, and desires—positioning yourself as the go-to source they trust.
Becoming The Trusted Source Your Customers Seek
Story Empire
Module 4
Your story is the window to your brand’s soul. It’s how your customers connect to you, rally behind you and stay with you. Every great brand has a powerful story – a domino effect of defining moments, scary pivots and late-night “ahas!” that led you to where you are now… and future events yet to happen that will continue to guide your path as you build your empire. In this session, you’ll learn how to craft a deeply relatable brand story using our proven 3-part storytelling structure.
3 Steps To Building A Powerful Brand Story
Brand Alchemy
Module 5
Now that you’ve identified all 4 elements of your brand strategy, it’s time to look through the Posse Eye to discover your Brand Rally Cry. On day 5, you’ll learn how to evoke your authentic Brand Voice and craft the unifying call that will captivate your customers and rally raving fans. Consider it your go-to playbook for showing up consistently, creating deeper connection, and building more trust across all your marketing touch points.
Evoking Your Authentic Brand Voice
Messaging Helix
Module 3
AI-generated brands are multiplying by the minute, but authenticity can’t be automated. On Day 3, I’ll help you crystallize your Brand DNA, the stand-out positioning strategy that makes you irreplaceable. You’ll refine your key messaging assets, unapologetically declare your mission, and map out your action plan for world domination. Take it from me: when you own your message and fiercely serve your audience, it’s Mission Posse-ble.
How To Craft A Brand DNA Beyond Compare
The Conviction Codes
Module 1
In 2025, customers aren’t just buying products—they’re investing in brands that align with their values. That only means one thing–it’s no longer enough to have the highest quality product or the cheapest price. If you want to stand out and rise above the noise, you’ve got to get crystal clear on who you are (really) and what you stand for. In this session, we’ll evoke your power values and unlock your conviction codes, the magnetic coordinates that call in your dream customers.
6 Questions That Evoke Your Power Values
Posse Eye Facebook Community
Customizable Brand Voice Guide Template
Step-by-step workbooks!
Proven Posse Eye Brand Voice Framework
Lifetime Access!
On demand video trainings
Q&A Videos
You’ll walk away with your very own Brand Voice Guide
By the end of this program…
A beautiful and personalized messaging roadmap to craft powerful stories, guide your campaigns, and amplify your impact.
Sneak a peek at real Brand Voice Guides created by copywriters, marketers and business owners—just like you—during this program.
New client!
$3000!
Haha!
New client!
OMG!
New Client!
Why You NEED A Brand Voice Guide
Here are just some of the ways this will benefit your business.
Public Speaking & Media
Whether you’re on a podcast, speaking on stage, submitting a proposal or applying for an award—your Brand Voice Guide will help you craft your key talking points, origin story and mission.
Team & AI Training
Use your Brand Voice Guide as a blueprint to train team members, contractors, and even AI so you can keep all your marketing and messaging cohesive, both internally and externally.
Client Work
You’ll now have a proven process to extract, document, and define your clients’ brand voice. This doesn’t just make you a better copywriter and marketer—it helps you deliver bigger and better results.
Email Marketing
Once you get clear on exactly who your customers are and the values that connect you to them, you’ll be able to write emails that are more personal, engaging and relevant.
Social Media & Content
Your Brand Voice Guide defines your tone, power values, and phraseology so you can create content that actually sounds like you and show up authentically online.
Website & Ads
Having a clear messaging roadmap keeps your brand voice distinct and consistent across all touchpoints, helping you build long-term trust with your customers.
Marketer of The Year
I have been in the copywriting and marketing industry for 16 years – since 2008.
Before going all-in with the Copy Posse in 2020, I worked completely behind the scenes as a 6-figure freelance copywriter for 10 years…
Writing high-converting copy, scaling multi-million dollar brands, and crafting promotional campaigns for leading transformational authors and businesses…
And, before that, I was the Creative Director at Mindvalley, one of the world’s leading online publishers.
Over my nearly 2 decades of experience in copywriting and marketing, I noticed a dangerous divide forming in the industry. While there were brilliant and authentic marketers, many still relied on manipulative, slimy, and outdated tactics that I refused to stand behind.
From Jaded Copywriter
To
From Jaded Copywriter To
But instead, I decided to stick around and put up a fight. Because I believe your message matters and your words can change the world.
You have the power to create the life of your dreams, build a lucrative business, and make an impact in the world–while being a cool human.
I started my YouTube Channel to rally the Copy Posse—a global crew of copywriters, marketers, and entrepreneurs to join me on my mission to de-douchify the Internet, redefine modern marketing, and build an empathy empire.
The rest is herstory.
Today, we’ve helped over 500,000 rad humans find more freedom, have more fun, and make more money serving the world with their gifts.
Join our Empathy Empire,
Alex & The Posse
This program is for you if…
You’re a copywriter or content writer ready to modernize your branding and storytelling skills, attract high-level clients, and charge premium rates.
You’re a business owner who wants to better connect with your audience, create engaging content, and drastically improve your marketing campaigns…
You’re a marketer, freelancer, or agency owner who needs a proven framework to turn watered-down messaging into powerfully persuasive brand copy—and become the go-to expert in your space.
Or you’re an aspiring copywriter who wants to stand out in a sea of AI-generated blah and learn how to craft a professional Brand Voice Guide for your dream clients (that you can add to your portfolio).
Clients Have Paid Me $3000+ For This Process…
I’m going to guide you step-by-step through my customizable Brand Voice framework–so you can create your own beautiful Brand Voice Guide (for yourself or your clients) in just a few hours.
Before this program, the only way to access this process was by hiring me and my team for thousands of dollars...
Now it’s all yours for $3000 $197.
(And that doesn’t even include the bonuses I’m throwing in – more on that soon)...
When you define and claim your Brand Voice, you’ll be able to stand out and show up as YOU more easily, authentically and unapologetically–and I can’t wait to watch you do it.
Join the Posse Eye Challenge now for only $197.
Bonuses
Plus Get Access To These Special
Free Template & Guide
Want a behind-the-scenes look at how the Copy Posse was born? In this Challenge, you’ll discover how I crystallized my brand positioning, rallied 500,000+ rad humans, and built a 7-figure brand in under 3 years—PLUS get an exclusive Copy Posse Brand Voice Guide and a customizable template to Possify and glossify your own guide.
The Copy Posse Brand Voice Guide + Customizable Template
FREE BONUS #1
($250 Value)
Tell-All Interview
FREE BONUS #2
In this interview with 5 grads of Alex’s flagship copywriting program — the Copy Posse Launch Pad — you’ll discover how these aspiring copywriters used the techniques and templates they learned from the Copy Posse (including the branding and storytelling strategies in this program) to quit their jobs, ignite their copywriting skills from scratch and build fun, fulfilling, and lucrative businesses in less than ONE YEAR.
How 5 Aspiring Copywriters Ignited Their Businesses In Under A Year
($250 Value)
Copy Critique
FREE BONUS #3
Watch as I review and critique 3 Challengers’ Brand Voice Guides, sharing insights and copywriting tricks to help you finesse your own. I’ll reveal what works, what doesn’t, and how to refine your Rally Cry—followed by answers to your most pressing questions about crafting and sharing your brand voice with the world.
Watch As Alex Reviews 3 Students’ Brand Voice Guides
($500 Value)
The Posse Promise
7-Day Money-Back Guarantee
I rarely offer refunds for my copywriting programs, but I’m so confident you’ll love this program as much as I do. If you don’t find the value you came for, simply email us within 7 days to forfeit your access and get your money back.
All I ask? Commit to yourself, show up, and actually do the work—because we’re 100% committed to you and your success, and we expect the same in return.
